Fantastic addition to Limerick!!

Monday, 12th December 2016

A new digital interactive visitor centre dedicated to rugby worldwide is expected to open in Limerick in September 2019. The high-tech 30,000 square foot exhibition space will represent an initial investment of €10 million by JP McManus.


Rugby legend Paul O’Connell will head the centre’s advisory board, along with leading names in the business, sports and tourism worlds.

Mayor of the City and County of Limerick Cllr Kieran O’Hanlon is welcoming the announcement. “Limerick is the capital of rugby and this new €10 million euro digital interactive visitor centre will cement Limerick’s position as a mecca for all rugby fans.” “From Munster returning to the glory days on the pitch to this new exciting venture in the heart of Limerick city, it will bolster Limerick’s attractiveness as a sports tourism destination.”

“Limerick City and County Council has an exciting urban renewal programme underway, with the Limerick Twenty Thirty developments and the O’Connell Street Revitalisation Scheme.” “I’m sure the vision and confidence JP McManus has shown with this investment, coupled with the sport, business and tourism expertise on the advisory board of the new visitor centre, will encourage additional private investment in Limerick city centre.”

Laura Ryan, Head of Communications/Marketing for Limerick City and County Council added: “We are extremely excited about this new international rugby experience which will be a fantastic new asset in the heart of our city centre.” “It will be a fantastic addition to our growing list of attractions and will be a ‘must-see’ for all visitors to Limerick.” “We look forward to promoting it as part of our overall Limerick experience to both domestic and international visitors reinforcing Limerick’s reputation as a sporting city and Ireland’s rugby capital.”