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#LimerickTagged 2017 was trending as number one in Ireland on Twitter on Thursday, May 11th beating the Eurovision and the visit of Prince Charles and the Duchess of Cornwall to Ireland.

The aim of #LimerickTagged was to promote Limerick as a fashion, food and lifestyle destination.

A host of leading Irish and international fashion media and influencers converged in Limerick for a showcase of Limerick’s fashion industry, highlighting independent boutiques, designers and young fashion design talent.

The event organised to raise Limerick’s fashion profile by the Holman Lee Agency in association with Limerick City and County Council’s Office of Communications and Marketing welcomed Michelle Newman, staff editor of Women’s Way; Aisling O’Loughlin from Exquisite.ie ; Sybil Mulcahy from Evoke.ie ; Aine O’Donnell from Goss.ie ; Brendan Courtney & Sonya Lennon design duo, Paula Lenihan, editor of RSVP Magazine; Jennifer Stevens, editor of Irish Country Magazine; Roxanne Parker, fashion stylist; Louise Cooney, fashion, lifestyle & travel blogger; James Kavanagh, snapchat influencer and entrepreneur; Lauren Arthurs, fashion, lifestyle & travel blogger; Maria Walsh, former Rose of Tralee and events manager for Workbench; Zoe O’Connor, fashion blogger; Sinead O’Brien, fashion blogger; Sharon Tucker, fashion blogger; Richard Lynch, founder of I Love Limerick and Gemma Williams from Vogue Italia.

The day’s proceedings started with brunch at HOUSE Limerick showcasing Limerick boutiques/ fashion stores, jewellery and accessories on models from the Holman Lee Agency. The guests of #LimerickTagged were treated to amazing goodie bags sponsored by Limerick.ie, Skechers Ireland, Newbridge Silverware, Keane’s Jewellers, Brown Thomas Limerick, Matthew Stephens, Ryan’s Jewellery, Limerick Strand Hotel, Tadhg Kearney, Adare Manor, Shannon Heritage, Serendipity Shoe Boutique, The Lily Store, O’Donnell’s Boutique and Shannon Airport which offered return flights from Shannon to Stockholm as a prize for the best tweet.

Following on from Brunch, the day continued with High Fashion Afternoon Tea and a Munster Designer showcase in The Savoy Hotel, where guests sampled magnificent creations from Chef De Partie Graeme Campbell accompanied by a glass of Prosecco.

Laura Ryan, Head of Communications and Marketing, Limerick City and County Council explained to guests about Limerick’s long history as a fashion hub, the legacy of Limerick Lace and fashion manufacturing in the city.

Next stop was TED’s Bar &Venue for nibbles and cocktails and a mini display of Holman Lee Agency models wearing award winning Avant Garde hair pieces from Hugh Campbell Hair Group.

The day culminated with guests on front row at Limerick School of Art & Design’s 360 graduate show for 2017.

This unique event was organised and produced by Cecile, Asta and Celia from Holman Lee Agency in association with Limerick City and County Council.

Celia Holman Lee said: “I would like to say a huge thank you to all our guests, sponsors, HOUSE Limerick, The Savoy Hotel, TED’s Bar & Venue, The George Boutique Hotel, Irish Diamond Limousines, Sarah Morris, personal beauty stylist and team at Brown Thomas for models’ make up, Hugh Campbell Hair Group for models’ hair, production team from Holman Lee Agency and, of course, Laura Ryan and Limerick City and County Council. We had a fantastic day showcasing Limerick and I’m thrilled we were trending number one all day. Our whole aim was to promote ourselves together as a city and I’m really proud of everyone who supported our efforts.”

Laura Ryan, Head of Communications and Marketing, Limerick City and County Council added: “This was the first of what we hope will be a regular event profiling Limerick as a fashion, food and lifestyle destination and we hope to hold another event in County Limerick later on in the year. All our visitors waxed lyrical about their time in Limerick to their thousands of followers on social media and how much they enjoyed the hospitality extended to them so I’m delighted with the success of the day.”